Big Curls & Natural
Volume Are Having a Moment.

Every few seasons, the industry announces that volume is back as though it had gone somewhere. It didn't. It was simply out of favor with the cameras. Behind the chair, women never stopped asking for hair that moved, that filled a doorway, that looked like it belonged to them.

I have styled hair on red carpets, in hotel suites, on set at four in the morning. The single most requested thing in twenty-five years has never been sleekness. It has been fullness. Body. The sense that hair is alive rather than obedient.

What is different now is permission. Curls are no longer being translated into something else before they are allowed on camera. Texture is the styling — not the obstacle to it. That is the shift I care about, and it is cultural before it is cosmetic.